SEO is the buzzword on the tip of everyone’s lips right now – with businesses increasingly focusing on how they can play to Google’s latest algorithm and get their digital voice heard. And while it certainly pays to unpin content marketing with strategy, getting caught up in the latest SEO trend can ultimately end up having negative consequences for your business
A clear and simple guide to the personality of your business that sits at the centre of your content and marketing strategy. It should get your business thinking about and being consistent with things like language and imagery.
Whether you’ve seen it trending on social media or you’re a small start-up running your own page, you’ve probably noticed that Facebook’s organic reach for business has been on the serious decline.